Use your own numbers

Website Break-Even Calculator

Estimate how many additional jobs would cover your website costs after direct job expenses.

No signup. Inputs stay on this page, are excluded from analytics, and are not saved in browser storage. Reset clears the estimate.

Build Your Estimate

Use figures from your own records. All amounts are in US dollars.

Scenario A: Your Estimate

Enter every amount, including 0 when a cost does not apply. Include all required months of your website agreement.

Collected revenue per job ($)

Use the amount actually collected for a typical additional job.

Job cost method

Direct costs per job ($)

Include job-specific labor, materials, subcontractors and fees. This is not net profit.

Qualified-lead close rate (%)

Paid jobs ÷ qualified inquiries × 100. Count inquiries you could actually serve.

Up-front website cost ($)

Monthly website cost ($)

Cost period (months)

Choose 1 to 120 whole months. Include at least your full required agreement.

Scenario B: Compare Another Estimate

Enter every amount, including 0 when a cost does not apply. Include all required months of your website agreement.

Collected revenue per job ($)

Use the amount actually collected for a typical additional job.

Job cost method

Direct costs per job ($)

Include job-specific labor, materials, subcontractors and fees. This is not net profit.

Qualified-lead close rate (%)

Paid jobs ÷ qualified inquiries × 100. Count inquiries you could actually serve.

Up-front website cost ($)

Monthly website cost ($)

Cost period (months)

Choose 1 to 120 whole months. Include at least your full required agreement.

How the Estimate Works

Formulas and a Worked Example

Contribution per job = collected revenue − direct job costs, or collected revenue × contribution margin.
Expected contribution per qualified lead = contribution per job × close rate.
Total website cost = up-front cost + monthly cost × selected months.
Additional jobs = total website cost ÷ contribution per job, rounded up to a whole job.
Expected qualified leads = that whole-job target ÷ close rate, rounded up to a whole inquiry.

Money is calculated in cents. Percentage inputs support two decimal places; percentage-based contributions round to the nearest cent, with half cents rounding away from zero. Monetary inputs support $0 to $9,999,999.99. Jobs and lead targets use the rounded contribution per job.

A Hypothetical Example

Suppose a collected job brings in $500 and costs $300 to deliver. It contributes $200. A website costing $1,000 in total would need five additional paid jobs to cover that cost. At a 25% qualified-lead close rate, the expected target is 20 qualified leads; expected contribution per qualified lead is $50.

These numbers demonstrate the arithmetic. They are not a benchmark, a price quote or a prediction for your business.

What This Calculator Leaves Out

The estimate assumes genuinely additional paid jobs, stable average job economics and close rate, and enough capacity to deliver. It does not prove that a website creates those jobs or account for differences in job size, delayed payment, refunds, seasonality, overheads, taxes, financing, or other marketing spend. Include relevant website costs in your inputs and consider the remaining costs separately.

A zero website cost needs zero jobs to cover it. A positive cost cannot break even when contribution per job is zero or negative. A 0% close rate cannot produce a lead target. An expected close rate is an average, so even reaching the lead target does not guarantee enough wins.

Talk Through Your Website Plans

Keep your estimate or share it with any designer. If you want to discuss an SGS service website, review the full pricing terms or request a walkthrough. Your calculator inputs are never added to an inquiry automatically.

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